We’re changing the way people think about brushing their teeth.. We’re a natural toothpaste that is seriously sustainable, packed with vitamins and minerals, easy on the eye, and tastes flipping amazing. So you can feel good about brushing, every day. Maybe even twice a day. Clean teeth now come with a clean conscience.

  • Sustainable
  • Vitamin + Mineral Enriched
  • Non Toxic
  • Vegan + cruelty free
  • Biodegradable tubes
  • Sustainable
  • Vitamin + Mineral Enriched
  • Non Toxic
  • Vegan + cruelty free
  • Biodegradable tubes
  • Sustainable
  • Vitamin + Mineral Enriched
  • No Nasties
  • Vegan + cruelty free
  • Biodegradable tubes

Hi, I'm Prue, Founder of ROCC Naturals.

ROCC was born with a rebellious spirit to do things differently; to do them better.

Unable to find a non-toxic toothpaste that was also sustainable I set out to create my own.

My belief is that clean teeth can come with clean incregients and a clean conscious.

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Made with Biodegradable tubes.

We think about our footprint, almost as much as our teeth. Every year 1,500,000,000 toothpaste tubes enter landfill. And live there for 500+ years.

We found a better way – a biodegradable toothpaste tube. The first of its kind in Australia. Our game-changing tube breaks down in landfill in just 6-10 years.

Make a difference, every time you brush. (That’s twice a day if you’re playing along at home.)

Made with vitamins + earth minerals.

Our toothpaste is packed with minerals and vitamins, designed for whole mouth health.

Take our B12 Mint & Coconut toothpaste, for example. It contains the most natural, high quality B12 Methylcobalamin, plus coconut oil to prevent bad breath and tooth decay.

Isn’t that a breath of fresh air?

Made for healthy mouths.

We prefer superfoods like Mint. Coconut. Green tea. We think your mouth does, too.

Our toothpaste is made from real, delicious ingredients. No nasty chemicals, no extreme flavours, and definitely no Arctic Blast.

It’s a holiday for your teeth. And a sweet post-dinner treat.

Scrolly moly, do we love Instagram.