Skip to product information
1 of 6

Whitening Minerals with Fluoride Toothpaste

4.7
Rated 4.7 out of 5 stars
26 Reviews
Regular price $11.50
Regular price Sale price $11.50
Sale Sold out
Tax included. Shipping calculated at checkout.

Brush your way to a Hollywood smile, naturally.

A natural toothpaste with fluoride + whitening minerals that actually whitens teeth. Formulated with high-strength whitening ingredients that are gentle on your mouth, this teeth whitening toothpaste naturally buffs and brightens your smile.

With Fluoride for enamel protection, and Pink Himalayan Salt, an effective detoxifier with 84 added earth minerals for stronger teeth and whole mouth health, along with Calcium Carbonate, a mineral derived from the earth, used as a polish to gently clean teeth. Lauryl Glucoside, a plant based gentle surfactant helps to remove debris. Coconut Oil helps to prevent bad breath and tooth decay. Because we know you're into that kinda stuff.

  • Formulated with scientific research
  • Naturally fresher breath
  • For healthy gums
  • Protects tooth enamel
  • Mouth microbiome-friendly
  • Kind on sensitive teeth

Our toothpaste tubes are biodegradable, the first of their kind in Australia. 


ALL ROCC TOOTHPASTES ARE FREE FROM:

  • SLS
  • Bleaches
  • Titanium Dioxide
  • Triclosan
  • DEA
  • Parabens

Full Ingredient List

Calcium Carbonate, Glycerine, Purified Water, Xylitol, Lauryl Glucoside, Silicon Dioxide, Cocos Nucifera (Coconut) Oil, Sorbitol, Xanthan Gum, Sodium Monofluorophosphate, Mentha Piperita (Peppermint) Oil, Menthol, Carrageenan Gum, River Mint Flavour, Mentha Spicata (Spearmint) Oil, Stevia Rebaudiana, Pink Himalayan Salt.

How To Use

Apply to your brush, foam it up, rinse it out. Use every time you brush – twice a day. Call for backup if you get stuck. Adult supervision is required for the kiddies – and the big kids (husbands).

How to Dispose of

The toothpaste tube is to be placed in your landfill bin, and the lid is to be placed into the recyclable bin.

Customer Reviews

See what our clients say about us.

4.7
Rated 4.7 out of 5 stars
Based on 26 reviews
Total 5 star reviews: 19 Total 4 star reviews: 7 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
26 reviews
  • Babette K.
    Verified Buyer
    I recommend this product
    Age 45-54
    Gender Female
    I Like Great flavour, Cleans well, Fast delivery, Clean ingredients, Cruelty-free
    Rated 5 out of 5 stars
    19 seconds ago
    My Favourite Toothpase

    At first I must admit coming from one of the leading brands to a natural toothpaste took a little getting used to. I'm so glad that I persisted with adjusting to the difference. Now I panic if I'm getting close to running out of ROCC, I simply can't go back to using normal toothpaste now.

  • Becca M.
    Verified Buyer
    I recommend this product
    Age 35-44
    Gender Female
    I Like Great flavour, Cleans well, Zero waste, Cruelty-free, Clean ingredients
    Rated 5 out of 5 stars
    3 months ago
    All smiles

    I love how white my teeth instantly looked and felt cant help but smile big now

  • Sarah K.
    Verified Buyer
    I recommend this product
    Age 25-34
    Gender Female
    I Like Great flavour, Cleans well, Zero waste
    Rated 5 out of 5 stars
    3 months ago
    Pearly whites feel clean and appear whitened!

    Great minty flavour, feel like I can see the difference in the whiteness of my teeth since using

  • Lisa S.
    Verified Buyer
    I recommend this product
    Age 55-64
    Gender Female
    I Like Cleans well
    Rated 5 out of 5 stars
    1 year ago
    The best

    Great product as well as doing the right thing by our planet

  • Andreas W.
    Verified Buyer
    I recommend this product
    Age 65+
    Gender Male
    I Like Great flavour, Zero waste, Clean ingredients, Fast delivery, Cruelty-free
    Rated 5 out of 5 stars
    2 years ago
    Brilliant product

    Great taste and feels good knowing about the Green credentials. Only minor issue is the click on the cap is way to aggressive but hey it’s still the best non mass market toothpaste on the market

Reviews LoadedReviews Added