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Whitening Minerals with Fluoride Toothpaste

4.8
Rated 4.8 out of 5 stars
31 Reviews
Regular price $11.50
Regular price Sale price $11.50
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Brush your way to a Hollywood smile, naturally.

A natural toothpaste with fluoride + whitening minerals that actually whitens teeth. Formulated with high-strength whitening ingredients that are gentle on your mouth, this teeth whitening toothpaste naturally buffs and brightens your smile.

With Fluoride for enamel protection, and Pink Himalayan Salt, an effective detoxifier with 84 added earth minerals for stronger teeth and whole mouth health, along with Calcium Carbonate, a mineral derived from the earth, used as a polish to gently clean teeth. Lauryl Glucoside, a plant based gentle surfactant helps to remove debris. Coconut Oil helps to prevent bad breath and tooth decay. Because we know you're into that kinda stuff.

  • Formulated with scientific research
  • Naturally fresher breath
  • For healthy gums
  • Protects tooth enamel
  • Mouth microbiome-friendly
  • Kind on sensitive teeth

Our toothpaste tubes are biodegradable, the first of their kind in Australia. 


ALL ROCC TOOTHPASTES ARE FREE FROM:

  • SLS
  • Bleaches
  • Titanium Dioxide
  • Triclosan
  • DEA
  • Parabens

Full Ingredient List

Calcium Carbonate, Glycerine, Purified Water, Xylitol, Lauryl Glucoside, Silicon Dioxide, Cocos Nucifera (Coconut) Oil, Sorbitol, Xanthan Gum, Sodium Monofluorophosphate, Mentha Piperita (Peppermint) Oil, Menthol, Carrageenan Gum, River Mint Flavour, Mentha Spicata (Spearmint) Oil, Stevia Rebaudiana, Pink Himalayan Salt.

How To Use

Apply to your brush, foam it up, rinse it out. Use every time you brush – twice a day. Call for backup if you get stuck. Adult supervision is required for the kiddies – and the big kids (husbands).

How to Dispose of

The toothpaste tube is to be placed in your landfill bin, and the lid is to be placed into the recyclable bin.

Customer Reviews

See what our clients say about us.

4.8
Rated 4.8 out of 5 stars
Based on 31 reviews
Total 5 star reviews: 24 Total 4 star reviews: 7 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
31 reviews
  • Gregory S.
    Verified Buyer
    I recommend this product
    Age 55-64
    Gender Male
    I Like Great flavour, Zero waste, Vegan
    Rated 5 out of 5 stars
    1 week ago
    This toothpaste ROCCs! But beware: you need a flipping special tool to open the top cap (almost).

    I liked the distinctive green tubes so I took a punt on a bulk order of 6. The toothpaste itself tastes great: minty, tingling and refreshing. Which is what you'd hope for with menthol, peppermint, spearmint AND river mint, and even a pinch of Himalayan salt.

    The only problem is that the flip top lid requires a power tool to prise it open. It clicks closed so tightly, and has a rather sharp edge where you lift it up, my thumb would surely have a permanent scar after months of daily use. I thought maybe I had a defective lid, so I tried another tube and it was much the same; a third lid is slightly easier to open but still really painful. Women with manicured nails: you'd best avoid this challenge. It's much easier to just unscrew the whole cap like traditional toothpaste tubes. I'm sure most people must opt to do that, because my thumb hurts just thinking about trying to unsnap the flip-top again.

  • Amanda E.
    Verified Buyer
    I recommend this product
    Age 55-64
    Gender Female
    I Like Great flavour, Cleans well, Fast delivery, Zero waste, Clean ingredients
    Rated 5 out of 5 stars
    1 month ago
    BEST. TOOTHPASTE. EVER.

    I will never use anything else. It ticks all the boxes - no nasties and the most amazing taste and smooth clean fresh teeth. Love ROCC.

  • Kaz W.
    Verified Buyer
    I recommend this product
    Age 35-44
    Gender Female
    I Like Great flavour, Zero waste, Clean ingredients, Cleans well, Cruelty-free
    Rated 5 out of 5 stars
    2 months ago
    Whiter teeth!

    I have been using Rocc toothpaste for 6 months.

    My favourites are the pink and fluoride which I alternate.

    Have had a few people comment asking whether I have whitened my teeth which I haven’t.

    My partner also likes the toothpaste and has told me to keep ordering it.

  • Paul F.
    Verified Buyer
    I recommend this product
    Age 65+
    Gender Male
    I Like Cleans well, Fast delivery, Zero waste, Great flavour, Clean ingredients
    Rated 5 out of 5 stars
    3 months ago
    No Nasties, No Waste

    Having looked through the supermarket toothpastes, which include antiseptics such as betadine and chemicals which are known toxins, it is refreshing to actually find and use a toothpaste which is septic safe and not going to impact the gut biome.

    The ROCC toothpaste does not use micro plastics or artificial sweeteners. After much research, it is refreshing to find a real toothpaste which does not kill us with marketing hype and toxic gick. The other great thing is that the size of the tube hole is that it is way smaller then the major brands. Cheaper by far per use.

    5 star recommendation for use by all the family

  • Babette K.
    Verified Buyer
    I recommend this product
    Age 45-54
    Gender Female
    I Like Great flavour, Cleans well, Fast delivery, Clean ingredients, Cruelty-free
    Rated 5 out of 5 stars
    6 months ago
    My Favourite Toothpase

    At first I must admit coming from one of the leading brands to a natural toothpaste took a little getting used to. I'm so glad that I persisted with adjusting to the difference. Now I panic if I'm getting close to running out of ROCC, I simply can't go back to using normal toothpaste now.