• Now available at Coles
  • In-store & Online
  • Now available at Coles
  • In-store & Online
  • Now available at Coles
  • In-store & Online
  • Now available at Coles
  • In-store & Online
  • Now available at Coles
  • In-store & Online
  • Now available at Coles
  • In-store & Online
  • Now available at Coles
  • In-store & Online

ROCC is non-toxic oral care, enriched with vitamins and minerals, backed by science and seriously sustainable.

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  • Sustainable
  • Vitamin + Mineral Enriched
  • Non Toxic
  • Vegan + Cruelty Free Certified
  • Biodegradable Tubes
  • Sustainable
  • Vitamin + Mineral Enriched
  • Non Toxic
  • Vegan + Cruelty Free Certified
  • Biodegradable Tubes
  • Sustainable
  • Vitamin + Mineral Enriched
  • Non Toxic
  • Vegan + Cruelty Free Certified
  • Biodegradable Tubes

Hi, I'm Prue, Founder of ROCC Naturals.

ROCC was born with a rebellious spirit to do things differently; to do them better.

Unable to find a non-toxic toothpaste that was also sustainable I set out to create my own.

My belief is that clean teeth can come with clean ingredients and a clean conscience.

Get to know Prue

Made with Biodegradable tubes.

We think about our footprint, almost as much as our teeth. Every year 1,500,000,000 toothpaste tubes enter landfill. And live there for 500+ years.

We found a better way – a biodegradable toothpaste tube. The first of its kind in Australia. Our game-changing tube breaks down in landfill in an estimated 6-10 years.

Make a difference, every time you brush.

(That’s twice a day if you’re playing along at home.)

Read more on Sustainability

Made with vitamins + earth minerals.

Our toothpaste is packed with minerals and vitamins, designed for whole mouth health.

Take our B12 Mint & Coconut toothpaste, for example. It contains the most natural, high quality B12 Methylcobalamin, plus Coconut Oil to prevent bad breath and tooth decay.

Isn’t that a breath of fresh air?

Meet the Vitamins in our range

Made for healthy mouths.

We prefer superfoods like Mint. Coconut. Green tea. We think your mouth does, too.

Our toothpaste is made from real, delicious ingredients. No nasty chemicals, no extreme flavours, and definitely no Arctic Blast.

It’s a holiday for your teeth. And a sweet post-dinner treat.

Read more on Ingredients

Gracie - May 10, 2021

This toothpaste is super cute in my bathroom - no more ugly toothpaste tubes. And it's biodegradable, win-win!

Tawni - May 5, 2021

We love these products!! And we can’t say enough great things about the natural ingredients either! 3 benefits in 1!! :)

David - April 8, 2021

B12 in a toothpaste?! As a long-term vegan this is so exciting! Love the super minty taste too.

David - April 8, 2021

B12 in a toothpaste?! As a long-term vegan this is so exciting! Love the super minty taste too.

Ella - May 2, 2021

Love how super clean and minty my mouth feels after brushing with ROCC!

Scrolly moly, do we love Instagram.

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